The spirit

As we’ve always thought that the exercise of explaining our work or the philosophy behind what we’re doing could be a somewhat frustrating experience, so the sentence here is what seems to be just the right words for us.

The machine is not master & tyrant, but willing servant and helper, and the products do not take their physiognomy from mechanical technology but from the spirit of their artistic originator and from the dexterity of artistically skilled hands. It is better to work ten days on an article than producing ten articles a day, this is the ruling principal. Style as identity.

– Joseph August Lux –